Sberbank and the DIY e-commerce retailer Vseinstrumenti.ru have initiated a strategic partnership focused on digital B2B development. The companies held a design-thinking session to map out customer journeys on the retailer's website and mobile application, resulting in a roadmap for new product launches and internal process optimization.
The collaboration centers on integrating generative AI and large language models to automate order processing and customer interactions. Teams are currently testing AI-driven solutions, including a support and sales assistant, as well as automated scoring systems for CRM, messaging platforms, and voice calls.
The partnership explores developing an AI agent based on GigaChat to automate routine sales department tasks, such as order processing, commercial proposal generation, and invoicing. Additionally, the parties are considering a startup package for small businesses featuring specialized credit products and payment infrastructure powered by Sberbank's fintech solutions.
