Tunnl, an AI-powered audience intelligence platform, has formed a partnership with the healthcare marketing platform DeepIntent. This collaboration allows marketers to access Tunnl’s research-backed audience segments directly through DeepIntent’s programmatic infrastructure.
The integration provides marketers with tools to segment audiences based on attitudes, motivations, and behaviors rather than relying solely on demographics or medical conditions. This approach aims to address complexities in healthcare communication, such as patient hesitancy and varying preferences for digital services.
Tunnl was founded in 2021 by Sara Fagen and Brent Seaborn and is based in Arlington, Virginia. The company provides audience intelligence services to Fortune 500 brands, media agencies, and advocacy organizations across various sectors including politics and consumer goods.
DeepIntent offers a healthcare-focused programmatic platform that integrates media, identity, and clinical data. The partnership enables marketers to apply Tunnl’s insights to advertising campaigns while adhering to regulatory requirements and privacy standards within the healthcare industry.
