Cal AI, founded by 19-year-old Zach Yadegari, generated over $30 million in revenue before its acquisition by MyFitness, driven by a targeted influencer marketing strategy.
Rakuten Wallet is distributing physical Shiba Inu souvenir coins at its upcoming educational seminars in Japan to engage with the meme coin community.
Yandex Direct faces infrastructure disruptions following damage to data centers in Sasovo, Vladimir, and Kaluga in October 2026, prompting a reassessment of marketing strategies.
Vilnius-based marketing automation startup Holo has raised €5 million to scale its platform, which currently serves over 20,000 businesses globally.
Vilnius-based marketing automation startup Holo has raised €5 million in a seed round to scale its AI-powered platform for small businesses.
A study by click.ru examines how four leading AI assistants recommend CRM systems, revealing that rankings are primarily driven by a brand's digital footprint and available structured data.
London-based AI search startup Obsero has raised €1 million in seed funding led by SFC Capital to scale its platform for brand visibility in generative AI systems.
SAIC Audi faced backlash after a 'buy one, get one free' promotion for its electric vehicle line turned out to offer only a scale model car instead of a full-sized vehicle.
Alfa Romeo UK is marketing its Junior Elettrica model as a romantic travel companion, citing research that suggests a shift in dating preferences away from mobile applications.
Audience intelligence platform Tunnl has partnered with healthcare marketing firm DeepIntent to integrate research-backed audience segments into programmatic advertising campaigns.
Yandex has launched a personalized advertising targeting system for messengers, allowing ads to be served to individual users under channel content via the Yandex Direct platform.
Generative AI is transforming B2B purchasing, with 94% of buyers now using these tools to make decisions before ever visiting a company's website.
RuStore has introduced traffic source analysis in its developer console to help track user acquisition channels and geographic distribution.
Former Ramp engineers raised $25 million for their AI creative platform Melius after pivoting from their original marketing software product.
A direct marketer has automated the management of 12 email projects by developing an AI agent to handle routine tasks and performance analysis.
Avito Ads details B2G promotion strategies, focusing on behavioral targeting, modular brand pages, and conversion tracking for government and social initiatives.
Ozon sellers have generated 9.5 million orders through VKontakte's 'shops' feature, which allows influencers to earn commissions by showcasing products in their content.
MaxStat analyzed over 60,000 channels to help an EdTech client optimize its media strategy and identify new growth opportunities beyond direct competitors.
VK has launched targeted advertising for the Maks messenger, allowing creators and businesses to promote content across more than 1,500 channels via the VK Ads platform.
2GIS is integrating its socio-demographic analytical data into MediaDesk Group's Radar platform to improve the precision of outdoor advertising targeting.
