Michelin is embedding passive RFID tags into its tires to track products through manufacturing, distribution, and recycling without monitoring driver behavior.
Tire manufacturers are raising prices by 2% to 5% as raw material costs, particularly rubber and carbon black, hit nine-year highs.
The EcoTire modular concept aims to reduce waste by allowing users to replace only the worn tread layer instead of discarding the entire tire.
California has adopted the nation's first efficiency standards for replacement tires, aiming to save consumers $1 billion annually while reducing vehicle emissions.
