Specialists at click.ru conducted a study comparing how four AI assistants—Alisa AI, DeepSeek, GigaChat, and ChatGPT—recommend CRM systems. The goal was to understand the logic behind AI-generated rankings and the sources used for these suggestions.
All four models consistently ranked Bitrix24 as the top CRM. Other systems like amoCRM, Megaplan, and RetailCRM also frequently appeared in the top four. The study suggests that high rankings are driven by a large volume of available information, including official documentation, reviews, and media coverage.
DeepSeek provided the most detailed responses, frequently including technical parameters, pricing, and specific metrics. ChatGPT also followed the prompt's requirements well, though it relied heavily on comparisons between competitors.
Alisa AI and GigaChat were more conservative in their selections, focusing primarily on well-known products. Alisa used the widest range of sources, including educational platforms and review aggregators, while GigaChat relied predominantly on official company websites.
The research highlights that AI recommendations are heavily influenced by the presence of structured data on official websites and frequent mentions on platforms like Habr, DTF, and VC.ru. This creates a strong information footprint that models prioritize when generating answers.
