Marketing platform Noise has secured $5.5 million in a seed funding round led by Capital Midwest, M25, and Girshin Robotics. This investment brings the company's total funding to $7.2 million. The startup plans to use the new capital to expand its product capabilities and hire additional staff.
Founded in 2025 by Diego Kafie, Stu Feldt, and Nic Weber, Noise connects brands with content creators. The platform currently hosts 1.5 million creators. The company operates on a model where it takes a fee from brands once views are delivered, while brands set their own rates for the creators.
The platform recently launched an Organic-to-Ads program, which allows brands to convert videos created by users into paid advertisements on platforms like Meta and TikTok. New users on the platform undergo training modules to learn content creation, with access to higher-paid opportunities increasing as they gain experience.
Noise targets the influencer market, citing data that 57% of young people and over 40% of U.S. adults are interested in becoming content creators. The company aims to provide brands with a cost-effective alternative to traditional influencer marketing by leveraging a large network of everyday users.
