Developer 3S Group, in partnership with integrator Aneiro, has overhauled its commercial digital infrastructure. The project involved auditing existing tools and implementing speech analytics integrated with amoCRM and Profitbase to automate the monitoring of all sales calls.
The technical team reconfigured the sales funnel, updated CRM workflows, and optimized telephony and SMS notifications. By identifying redundant or underutilized software, the company reduced its annual digital infrastructure costs by approximately 1 ₽ million.
The new speech analytics system evaluates calls against predefined checklists, with results linked directly to specific deals. Managers now receive automated notifications in work chats regarding calls that require attention, streamlining quality control.
The integration allows staff to manage communications and property data within a unified interface. 3S Group also automated the synchronization of property listings with external websites and classified platforms to ensure data consistency.
The transition was executed on a demo environment to ensure continuous operations for the sales department. Future plans include further automation of commercial processes and expanding the capabilities of the speech analytics tools.
