Sony Ends 60-Year CES Attendance Tradition
Sony will not participate in CES 2027, ending a six-decade streak of attendance following the cancellation of its Afeela electric vehicle project.

Sony will not participate in CES 2027, ending a six-decade streak of attendance following the cancellation of its Afeela electric vehicle project.

Sony will cease its participation in the annual CES trade show in Las Vegas starting in 2027, shifting its focus toward digital entertainment and content creator solutions.

Sony Group is ending its decades-long participation in the CES electronics show as it shifts focus toward entertainment content and terminates its electric vehicle joint venture with Honda.

Sony Group and Panasonic Holdings will skip CES 2027, ending their 60-year streak of continuous participation in the major technology exhibition.

A new industry report from CESA reveals that 85.8% of Japanese game developers have adopted generative AI, with nearly two-thirds using the technology on a daily basis.
