WeChat has launched an incentive program for adapting original novels from its official accounts into short-form dramas. The first phase of the initiative features 10 selected works that have already received authorization from their authors for adaptation.
Under the terms of the program, both the short drama production company and the original author will receive an additional 5% cash incentive based on the revenue generated during the priority distribution period. There is no cap on the total incentive amount.
The revenue calculation covers the first 30 days of monetization within the WeChat ecosystem. Eligible content must be distributed via the Green Bubble short drama mini-program or native WeChat Channels short drama features.
Participants are required to sign a formal adaptation agreement and submit it to the platform. The contract signing window is set from November 1, 2026, to December 31, 2026. WeChat does not claim any copyright or adaptation rights to the original novels.
