Tesla has begun rebranding its driver-assistance software in Europe, replacing the term Full Self-Driving with Tesla Assisted Driving. This shift aims to align with regulatory requirements and address long-standing concerns regarding the potential for consumer confusion over the system's actual capabilities.
The company's US operations continue to market the technology as Full Self-Driving (Supervised). This distinction follows previous regulatory pressure, including a threat from the California Department of Motor Vehicles to suspend sales over alleged misleading marketing, which forced Tesla to implement corrective measures.
The FSD system remains a significant revenue stream for Tesla, with the company charging a monthly subscription fee of $99. CEO Elon Musk views this technology as a cornerstone of the company's transition into a robotics and autonomous vehicle leader.
European regulators remain cautious. While Dutch authorities approved the system in April, they explicitly stated that vehicles equipped with the supervised technology do not qualify as fully autonomous, noting that the European version operates under stricter limitations than the US variant.
