Tesla sold 50,047 vehicles in China during August, marking a 12.43% year-on-year decline. This result represents the company's weakest August performance in the country since 2022. Cumulative retail sales for the first eight months of 2026 reached 316,251 units, down 12.44% compared to the same period last year.
The company's market share in China's battery electric vehicle (BEV) segment dropped to 7.17% in August, down from 8.33% a year earlier. Meanwhile, the Shanghai factory exported 36,119 vehicles in August, a 38.71% increase year-on-year. Cumulative exports for the year to date hit 331,443 units, accounting for 51.17% of total wholesale sales.
To address the decline in domestic deliveries, Tesla introduced new incentives for the final weeks of the third quarter. Customers purchasing inventory Model Y vehicles by September 30 will receive a discount of ¥10,000, while Model 3 buyers are eligible for a reduction of ¥5,000. The offer also includes insurance subsidies and financing plans.
