Skalar, a New York-based fintech startup, has launched with a new model to finance customer acquisition costs for technology companies. The company secured an undisclosed seed round led by Monashees and established a debt financing partnership with General Catalyst’s Customer Value Fund.
The firm provides capital for sales and marketing, with repayment tied to revenue generated by the acquired customers rather than a fixed schedule. Skalar typically collects 1.1x the amount provided. If customer revenue falls short, Skalar absorbs the loss, though it may accelerate repayment if minimum revenue targets are missed.
Since its inception in January, Skalar has committed to finance over $125 million in marketing spend for seven companies. The startup targets businesses spending between $100,000 and $3 million monthly on customer acquisition. It plans to work with no more than 15 companies annually.
The model aims to provide growth capital without equity dilution or the rigid repayment structures of traditional venture debt. Skalar evaluates potential clients by analyzing transaction data, customer retention, and revenue generation. The company currently serves businesses in Latin America and the United States.
