According to M.Video and ICMR data, the Russian market for foldable smartphones reached approximately 96,000 units sold in the first nine months of 2026. Total revenue for this period amounted to 9.78 ₽ billion.
Sales volume increased by 23.7% in units and 20.4% in monetary terms compared to the same period in 2025, when 78,000 devices were sold for 8.12 ₽ billion. The growth rate has moderated compared to the previous year.
The average price of a foldable device dropped by 2.7% to approximately 101,400 ₽. Samsung leads the market in revenue, followed by Huawei and Honor, with Motorola and Xiaomi also in the top five.
Samsung and Huawei combined account for over 90% of total foldable smartphone sales by value. Top-selling models include various configurations of the Samsung Galaxy Z Fold 7, Galaxy Z Flip 7, and Huawei Mate X7.
