The Russian foldable smartphone market experienced growth in the first nine months of 2026. Sales volume increased by 23.7 percent, while revenue rose by 20.4 percent compared to the previous year. According to M.Video and ICMR data, 96,000 units were sold, totaling 9.78 ₽ billion, up from 78,000 units and 8.12 ₽ billion in 2025.
Market growth momentum has decelerated compared to the same period in 2025, when sales grew by 44 percent in units and 37.4 percent in revenue. The average price per device fell by 2.7 percent to 101,400 ₽, down from 104,200 ₽ in the prior year.
Samsung maintains the top position in revenue, followed by Huawei and HONOR. Motorola and Xiaomi also secured spots in the top five. Samsung and Huawei combined account for over 90 percent of total market revenue. Popular models include the Samsung Galaxy Z Fold 7 and Z Flip 7, as well as the Huawei Mate X7.
Future market expansion depends on device reliability, screen usability, and pricing. Industry interest is expected to grow following Apple's announcement of its first foldable smartphone in September 2026.