From January to September 2026, demand for refurbished smartphones at M.Video grew by 4% year-on-year. The average price for a refurbished device during this period was 34,500 ₽.
August saw a significant sales spike, with volume increasing by 15% compared to July. Android-based devices accounted for 56% of all sales during that month.
Apple leads the market with a 55.3% share in unit sales and 74.9% in revenue. Samsung follows with 16.8% of units and 14.1% of revenue. Other notable brands include Xiaomi at 8.4%, Huawei at 4.8%, and realme at 4.4%.
Average prices vary by brand: Apple devices cost 46,700 ₽, Samsung 29,000 ₽, Huawei 22,100 ₽, Honor 16,000 ₽, and realme 9,100 ₽. Top models include iPhone 13, 11, 15 Pro Max, 16 Pro Max, Galaxy S24 Ultra, and Huawei Pura 70 series.
M.Video attributes the rising interest in refurbished electronics to higher prices for new smartphones, driven by increased DRAM and NAND memory costs and rising production expenses.
