Nissan has initiated the ADventure research project in Cambridge, UK, to study the integration of autonomous passenger transport into local communities. The project is supported by the British government, which provided £3 million in funding to facilitate the development of a nationwide mobility service.
The initiative is led by the Nissan Technical Centre Europe in Cranfield in collaboration with the Warwick Manufacturing Group at the University of Warwick. The project aims to evaluate how autonomous driving technologies can improve accessibility and address traffic challenges by working alongside local authorities and residents.
Cambridge was selected as the testing site due to its existing infrastructure for traffic innovation and previous autonomous driving initiatives. The project will utilize a test vehicle based on the 2022 Nissan Leaf, building on data gathered from earlier company research efforts like HumanDrive, ServCity, and evolvAD.
The project focuses on three key areas in partnership with WMG and PAVE UK. The final stage of ADventure will feature a demonstration drive on public roads in Cambridge to showcase the potential for a connected and barrier-free transport system across the United Kingdom.






