Firefly, a sub-brand of Nio, has opened its first global standalone flagship store in Bangkok. The showroom is located on the fifth floor of the centralwOrld shopping mall and spans over 350 square meters, showcasing the brand's vehicles and lifestyle products.
The company also released an upgraded right-hand-drive version of its electric vehicle in Thailand. This launch follows the initial market entry seven months ago. The new model features improved smart capabilities, though specific technical details and pricing remain undisclosed.
Firefly continues to focus on right-hand-drive markets for its international expansion, with Thailand serving as its second such market after Singapore. The brand operates locally in partnership with Thonburi BlueSky, a subsidiary of Thonburi Group.
In September, Firefly achieved a record delivery volume of 7,327 vehicles, marking a 26.87% increase compared to the previous year. Cumulative deliveries for the brand reached 90,000 units by mid-October 2026.
During the first nine months of 2026, Firefly delivered 48,122 vehicles, which represents 16.02% of the total deliveries made by Nio Inc. during that period.
