The analysis conducted by MaxStat for an EdTech client covered 60,820 channels and nearly 31,000 posts, resulting in a final selection of 82 platforms. Data shows that median growing channels gained 6,450 subscribers over 90 days, while direct EdTech brands added only 530. The study identified smaller channels with high engagement for potential native integrations.
Following the analysis, the client revised its media plan to include 82 platforms across four segments, incorporating 25 channels previously overlooked. The company shifted from quarterly to weekly competitive monitoring. Content strategies are now validated through short-term tests rather than relying solely on the practices of direct competitors.
Market demand for such analytics is rising alongside the growth of the Max advertising platform. A joint study by MaxStat and Yandex Advertising Network indicates that 66.3% of channel administrators utilize analytics tools, with nearly half of them specifically focusing on competitive assessment.
