M.Video has started using the former Magnit Market pickup point network to deliver online orders. This partnership adds approximately 5,000 new locations across 24 regions, including Moscow, Saint Petersburg, Tatarstan, and Bashkortostan.
The retailer currently operates 850 proprietary pickup points. Its existing logistics network includes 15,000 partner sites with Yandex Market, 5,500 with CDEK, and 2,800 parcel lockers. The new agreement allows for rapid expansion without the capital expenditure of opening new company-owned facilities.
Magnit Market, which originated from the acquisition of KazanExpress, ceased its independent website and app operations on September 6. The project is transitioning to an extended shelf model for Magnit stores. This move follows a challenging financial period for M.Video, which reported a 28.1% revenue decline to 324.76 ₽ billion and a net loss of 63.6 ₽ billion in 2025.
Despite the expansion, M.Video faces significant competition from major e-commerce players. Wildberries currently operates more than 98,000 pickup points, while Yandex Market maintains a network exceeding 18,000 locations and parcel lockers.