M.Video reported a 40% year-over-year increase in first-day pre-orders for the iPhone 18 Pro and Pro Max. The iPhone 18 Pro emerged as the most popular model, with the new Burgundy color option attracting significant consumer interest.
Demand for other Apple devices also showed growth. Pre-orders for the Apple Watch Series 12 rose by approximately 15%, while the Apple Watch Ultra 4 saw a 10% increase. AirPods 5 experienced the strongest growth among accessories, with demand up by 30% compared to the previous generation.
Pricing for the new lineup in M.Video sales channels starts at 55,000 ₽ for the 42mm Apple Watch Series 12 and 60,000 ₽ for the 46mm version. The Apple Watch Ultra 4 is priced from 110,000 ₽.
The AirPods 5 are available starting at 19,000 ₽ for the base model and 22,000 ₽ for the version with a wireless charging case. Smartphone pricing starts at 175,000 ₽ for the 256GB iPhone 18 Pro.
The iPhone 18 Pro Max is priced at 190,000 ₽ for the 256GB model and 220,000 ₽ for the 512GB version. M.Video noted that Pro and Pro Max models continue to drive the primary demand for new Apple products.
