Journify, a provider of ad signal infrastructure, has secured $12 million in a Series A funding round. The company achieved a valuation four times higher than its previous round. Al Mada Ventures led the investment, with Silicon Badia co-leading. New investors include Du Ventures and Oraseya Capital, while existing backers Shorooq and Bunat Ventures increased their stakes.
The startup plans to use the capital to expand its operations into the United States and Europe. Additionally, the funds will support the development of the artificial intelligence integrated into its platform. The company, founded in 2022, currently maintains headquarters in San Francisco and offices in Dubai and Riyadh.
Journify provides a data layer that connects information from web, mobile, offline sales, and CRM systems to advertising platforms like Google, Meta, TikTok, Snap, and Amazon Ads. Over 100 businesses currently utilize the service. The platform is designed to improve the quality of first-party signals, ensuring that ad algorithms receive accurate conversion data.
The company reports significant performance metrics for its clients. For instance, Jarir Bookstore increased its return on ad spend on Meta by 182 percent. Another client, Baytonia, improved its return on ad spend on TikTok by 80 percent while reducing the cost per purchase by 44 percent. Journify holds a SOC 2 Type II report and adheres to GDPR standards.
