Fotor launched Fotor Agent in August, an AI-powered tool designed to manage the end-to-end video production workflow. The platform allows users to generate videos from text prompts, covering tasks from content planning to final delivery.
The system organizes visual assets, subtitles, audio, and animations into a multitrack timeline. This structure enables users to edit specific elements, such as text, data, or logos, without the need to regenerate the entire video.
Fotor combines third-party AI models with its own proprietary image-processing algorithms and editing tools. The company focuses on motion graphics and editable projects to meet the requirements of e-commerce merchants and marketing teams.
The company reports over 12 million monthly active users across more than 200 countries and regions. Fotor Agent has already generated paid revenue, though the product is still in its early stages of promotion.
COO Jackson Zhang stated that the company plans to improve editing accuracy and convenience. The firm anticipates that AI agents will handle more planning and production tasks over the next one to two years.
