Beeline has introduced a new promotion called Gold for Steps, allowing customers to earn virtual currency based on their physical activity. To participate, users must enable step-tracking permissions in the Beeline mobile application and subscribe to the Plan B service package.
The reward scheme offers 10 mg of virtual gold for every 10,000 steps recorded. Participants are limited to a maximum daily reward of 10 mg and a monthly cap of 310 mg. This virtual currency can be converted into bonus rubles, with the exchange rate tied to the official gold price set by the Bank of Russia.
The promotion is active from October 5 through December 31, 2026. This initiative complements an existing program that allows users to exchange unused mobile data for virtual gold. According to the operator, approximately 40,000 customers have already exchanged their rewards for over 70 ₽ million in bonuses.
The Plan B service package also provides access to the beeGPT neural network, a prompt library, 1 TB of cloud storage, and a rewards system for user achievements. These additional services can be activated without requiring changes to the customer's primary mobile tariff plan.
