The charity foundation Khraniteli Detstva, supported by LANSOFT, managed a donor base of 52 active individuals in 2025. These donors contributed a total of slightly over 300,000 ₽ in donations. Previously, foundation staff manually handled all communications, including thank-you notes, reports on fund usage, and re-engagement reminders for inactive donors.
The manual process required staff to export data, manually identify recipients, and customize templates for each message. This task diverted the attention of managers whose primary responsibilities involve working with teenagers, mentors, and internship programs. To optimize this, the team decided to automate communications using the CleverData Join platform.
The implementation utilized the RFM analysis method. CleverData Join does not feature a pre-built RFM button, as the developers prioritize flexibility. Instead, the platform provides a constructor that allows users to create custom profile attributes and segments using DMPQL. This approach enables the foundation to tailor RFM logic to their specific needs despite having a limited dataset.