Auchan Retail Russia has integrated an AI-powered shopping assistant named Klik into the Max application. The tool is designed to streamline the online shopping process by helping users build personalized carts based on their specific lifestyle and needs.
The Klik assistant offers several functional capabilities, including product selection based on recipes or specific events, price and weight comparisons, and filtering by promotions. It also provides personalized recommendations based on the nutritional properties of products.
A key feature of the assistant is its ability to analyze the entire shopping cart to optimize budget management. Users can access the service by searching for 'Auchan Online' within the Max application, which triggers the chat interface.
According to Ekaterina Alferova, Director of Hypermarket Sales and Digital Sales at Auchan Retail Russia, the tool aims to automate routine tasks and assist customers in making informed purchasing decisions.
In addition to the new AI assistant, the Max application includes a Digital ID feature. This allows users to verify their age and social status when making purchases at any Auchan retail location.
