T2 has updated its SMS targeting tool, allowing businesses to forecast the number of clicks on links within SMS advertisements before launching a campaign. The system automatically calculates expected results based on audience segment characteristics and historical data from previous campaigns in the relevant business sector.
The forecast appears in the SMS-Target personal account as soon as the advertiser defines the message text and campaign parameters. Users can adjust settings to compare different campaign options and select the most effective configuration. T2 handles the collection of subscriber consent for receiving advertisements.
By the end of 2026, T2 plans to enhance the model by incorporating the content of the advertising message into the analysis. This update aims to assess how specific offers influence audience response, thereby increasing the accuracy of the predictions.
According to Vladislav Mironichenko, a product development lead for corporate SMS services at T2, the company has previously increased the average click-through rate of its campaigns to 7%. The new forecasting feature is designed to help businesses align their marketing efforts with specific goals.
