Yandex has expanded its loyalty program, allowing users to spend accumulated points at external partner locations. The service is now available in over 10,000 retail outlets, online stores, and mobile applications through Yandex Pay.
The list of participating partners includes Burger King, Neftmagistral, Technopark, Karo, Rendez-Vous, Ile de Beaute, Pegas Touristik, and the Ozerki pharmacy chain. The company intends to increase the number of partners in the future.
To use the points, customers must have an active Yandex Plus subscription. For online purchases, users select Yandex Pay and enable point redemption at checkout. In physical stores, customers can scan a QR code at the register or use a code within the partner's app.
The system automatically determines the number of points to be redeemed, applying the entire balance or the maximum amount allowed for a specific transaction. Any remaining balance can be paid using a card from any Russian bank linked to Yandex Pay.
Users cannot earn cashback on a purchase if they choose to redeem points for that same transaction. However, the program allows for the simultaneous use of Yandex points and bonuses provided by the specific retail chain.
