AppDirect, a cloud-based business commerce platform, has acquired Soul Machines, a provider of interactive artificial intelligence avatars. The deal aims to integrate human-like digital interfaces into the AppDirect marketplace to enhance customer and employee engagement.
AppDirect operates a commerce platform that functions as a centralized catalog for business software, cloud services, and infrastructure. The company automates administrative tasks such as recurring billing, invoicing, and user provisioning for its clients.
Soul Machines specializes in creating digital avatars that can see, listen, and react during interactions. These avatars are designed to simulate human behavior and empathy, which the company claims increases trust and engagement in business applications.
The acquisition will allow AppDirect to offer alternatives to text-based AI interfaces. The technology will be integrated into applications built on Devs.ai, an enterprise platform powered by AppDirect that enables developers to build custom agents and software.
