Amazon has launched the Agentic AI Assistant, a new tool designed to automate routine tasks for third-party sellers on its marketplace. The assistant is integrated directly into the Seller Central environment to streamline operations.
The tool is built on the Amazon Bedrock platform and leverages Anthropic’s Claude models. It is capable of managing inventory, advertising campaigns, product listings, and compliance data for merchants.
This development reflects Amazon’s broader strategy to embed artificial intelligence into its commerce infrastructure. The project represents a collaborative effort between Amazon, AWS, and Anthropic.
