Rolls-Royce Prioritizes Chinese Market Amid Rising Bespoke Demand
Rolls-Royce CEO Chris Brownridge confirmed that China remains a vital market, with the company reporting a two-thirds revenue increase at its Shanghai bespoke center in 2025.

Rolls-Royce CEO Chris Brownridge confirmed that China remains a vital market, with the company reporting a two-thirds revenue increase at its Shanghai bespoke center in 2025.

Rolls-Royce SMR has partnered with Skoda JS to manufacture control rod drive systems for its small modular reactors, with potential orders exceeding CZK 1 billion per unit.

Rolls-Royce is testing a new electric SUV featuring a unique split-opening hood and a wagon-like silhouette based on BMW's latest EV technology.
Rolls-Royce has initiated a rigorous 350-week testing program for its upcoming Project Nightingale electric vehicle, limited to 100 handcrafted units.

Rolls-Royce is conducting extensive global testing for its exclusive Project Nightingale EV, featuring a unique sideways-opening trunk and a bespoke cashmere-lined roof.

Rolls-Royce has begun dynamic testing for its $9.5 million Nightingale electric roadster, subjecting its unique trunk mechanism to 15,000 cycles of operation.

Rolls-Royce has opened the Eric Platford testing facility at its Goodwood headquarters, featuring an aero-acoustic lab to simulate high-speed conditions and diverse road surfaces.
Rolls-Royce has introduced the bespoke Phantom Hummingbird, featuring interior inlays made from rare abalone shells and mother-of-pearl.

Rolls-Royce has introduced the Phantom Hummingbird, a bespoke one-off vehicle featuring the brand's first-ever use of abalone shell marquetry in its interior.
