Apple has released a new promotional video for Apple Pay, directed by Edgar Wright, known for films such as Baby Driver and Shaun of the Dead. The short film adopts a cinematic approach, utilizing the style of a martial arts action movie to showcase the service.
The plot centers on a convenience store setting where the protagonist uses Apple Pay to complete a transaction while fending off attackers. The video contrasts the speed of mobile payment with the delay caused by opponents searching for physical wallets, emphasizing the efficiency of the service.
The company highlighted the technical process of using Apple Pay, which involves double-clicking the side button on an iPhone and authenticating via Face ID before tapping the device against a contactless reader. A confirmation sound signals the completion of the payment.
Apple stated that the service utilizes built-in iPhone security mechanisms, positioning it as a more secure alternative to traditional credit or debit cards. The payment method is available at any merchant displaying the contactless payment symbol.
