London-based startup Tano has secured $4 million in a seed funding round led by Cherry Ventures. This latest investment brings the company's total funding to $5 million, following an earlier round of approximately $800,000 led by Seedcamp in late 2025.
Founded in February 2025 by Will Caplan and Sagar Shah, Tano develops an autonomous platform for creator marketing. The software manages influencer discovery, outreach, product shipping, communication, and payments across Instagram, Facebook, TikTok, and YouTube.
The company currently employs about 20 people in its London office. The new capital will be allocated toward computing resources, engineering, and the hiring of creator strategists to support the platform's operations.
Tano reports working with tens of thousands of creators and facilitating around 400,000 interactions monthly. Its client list includes brands such as Unilever, HelloFresh, Bloom & Wild, and Skin+Me.
In the third quarter, Tano recorded a 139% increase in creator posts and a 113% rise in creator-driven sales. The company also noted that over 65% of creators who posted for its brands in 2026 returned to post again.
