Nectar, an AI-powered marketing platform founded by former Meta employees Misbah and Farah Uraizee, has introduced a new AI agent to automate influencer marketing workflows. The tool handles creator discovery, outreach, partnership management, and performance tracking, aiming to replace manual tasks like spreadsheet management and individual messaging.
The Creator Agent scans over 300 million profiles to identify potential partners, including emerging creators. It analyzes video content and context to ensure brand alignment and safety. The system generates ranked recommendations and updates matches as creators gain traction, while also monitoring personal milestones to facilitate personalized engagement.
Once a match is identified, the agent drafts messages in the brand's specific voice, manages contracts, and coordinates product gifting. It maintains a history of interactions to replace manual tracking. The agent currently supports Instagram and TikTok creators and is available globally.
Nectar plans to integrate the agent with the Model Context Protocol, enabling usage through AI assistants like Claude, ChatGPT, Gemini, and Copilot. In May, the company secured $30 million in a Series A funding round led by Menlo Ventures and its Anthology Fund.
