Chery Realigns Jetour Brand Strategy for Premium Off-Road Market
Chery Automobile is repositioning its Jetour brand to focus on the high-end off-road vehicle market as part of its new Globalization 3.0 corporate strategy.

Chery Automobile is repositioning its Jetour brand to focus on the high-end off-road vehicle market as part of its new Globalization 3.0 corporate strategy.

Chery Automobile is restructuring its management team to implement its Globalization 3.0 strategy, integrating its main brand into a global system and scaling the Jetour brand.
Jetour has adjusted the pricing for its Dashing and T2 crossovers in Russia, offering discounts of up to 80,000 ₽ on select configurations.

Jetour is bringing its first plug-in hybrid SUV, the T1, to the Russian market this autumn, featuring a 1400 km total range and a 26.7 kWh battery.

Jetour will launch pre-sales for the Traveler 7 SUV on September 23, offering both internal combustion engine and plug-in hybrid powertrain options.
