Chery Automobile has announced a reorganization of its senior management to advance its Globalization 3.0 strategy. The company is integrating its main brand into a unified global market system to streamline operations across domestic and international sectors.
Executive Vice President Zhang Guibing will now oversee the domestic business group for the Chery brand. His expanded portfolio includes managing the Global Design Center, Global Human Resources, Global Legal Center, and the Global Spare Parts Ecosystem. He also retains his role as General Manager of the International Business Group.
Li Xueyong, also an Executive Vice President, has been appointed to lead the Jetour brand division. His focus is to elevate the brand's positioning and strengthen its competitiveness in the global off-road vehicle market. Li will also manage the Corporate Public Relations department.
The company stated that these changes aim to improve operational efficiency by aligning the main brand with global standards while scaling specialized brands. Zhang Guibing, who has extensive experience in international markets, will continue to oversee the Anhui Mojia Intelligent Robotics subsidiary.
