The Tula Arsenal football club has launched a branded mobile service in partnership with Beeline. The project is built on the Smart MVNO platform, which allows the club to offer mobile connectivity under its own brand without building telecommunications infrastructure.
Fans can currently purchase and register SIM cards at the official club store located at the home stadium. The partners intend to expand sales channels to include match-day availability at the stadium in the near future.
The club plans to integrate the mobile service into its existing loyalty program. Future benefits for subscribers may include special offers on match tickets, discounts on football school tuition, and access to exclusive club services.
For the club, this initiative serves as a new communication channel and a potential revenue stream. Beeline provides the technical infrastructure and network operations, allowing the club to focus on product development and audience engagement.