Toyota is relaunching the Scion brand with the introduction of the Kei-01, a compact pickup truck designed as a low-speed vehicle. The model features a 660cc three-cylinder engine, a CVT, and selectable four-wheel drive. It includes a three-way cargo bed with folding side rails and has a payload capacity of 600 pounds.
The vehicle measures 11 feet in length and just under five feet in width. It is right-hand drive and limited to a top speed of 25 mph, which prohibits its use on highways. The truck is designed to meet Federal Motor Vehicle Safety Standard Number 500, meaning it is classified as a low-speed vehicle rather than a standard passenger car.
Production of the Kei-01 is scheduled to begin in 2027 at a facility in Indiana. Toyota plans to hire approximately 50 new employees for this project. The company intends to focus exclusively on the fleet sector, targeting small businesses, farmers, municipalities, and corporate campuses.
In addition to the Kei-01, the Scion by Toyota brand includes two other concepts. The SxS Concept, a four-door off-road vehicle, debuted at the 2025 SEMA Show. The BKE Concept is also under development as a personal mobility device.
