Subaru launched the Trailseeker EV in January 2026, with volume deliveries to dealers starting in April. By the end of October, the company recorded 6,006 total sales for the year. This performance follows a broader market decline in US electric vehicle sales last year.
The vehicle features a starting MSRP of $39,995 and an estimated range of 281 miles. It supports DC fast charging up to 150 kW, allowing a 10% to 80% charge in 28 minutes. The system includes battery preconditioning to maintain charging speeds in temperatures as low as 14 degrees Fahrenheit.
The Trailseeker was recognized in the 2026 Wards 10 Best Engines & Propulsion Systems list and named Car of the Year in the 2027 TopGear.com US Car Awards. The model offers 375 horsepower and 8.5 inches of ground clearance.
Subaru attributes part of its marketing strategy to the influence of pet owners on vehicle purchasing decisions. A survey by Talker Research of 2,000 US pet owners found that 35% of EV and hybrid drivers prioritize cargo space for pet gear, compared to 26% of drivers overall.
