Toutix, a platform specializing in fan intelligence for sports and live events, has secured $3 million in a seed funding round led by Evolution Equity Partners. The company, founded in 2024, aims to help organizations consolidate fragmented data from ticketing, point-of-sale, and CRM systems into unified fan profiles.
The platform operates by integrating with existing ticketing infrastructure rather than replacing it. It provides a Fan Passport feature within team applications to track purchases, gate scans, and merchandise interactions. An AI tool named Bruno analyzes this data to predict fan attendance and identify potential churn risks.
Currently, the service is active with the soccer club AC Newport, where it has generated over 10,000 fan profiles. Toutix plans to use the new capital to scale its operations across leagues, college athletics, and festivals in the United States and the United Kingdom.
The company's business model relies on annual platform contracts with pricing that scales based on the size of the organization. Future development goals include expanding the platform's presence in London and enhancing the capabilities of the Bruno AI to capture more granular fan engagement metrics.
