TAG Heuer, a Swiss luxury watchmaker owned by LVMH, is reportedly exiting the smartwatch market. The company ceased production of its wearable devices in the summer of 2026.
Remaining inventory of the Connected Calibre E5 series will be sold until the end of 2027. This model, which was released in October 2025, is currently the primary product in stock.
The Connected Calibre E5 series was available in 40 mm and 45 mm sizes, featuring materials such as steel, titanium, and DLC-coated titanium. The line included various editions, including sports-focused and collaborative versions.
The devices were priced at $1,600. It remains unclear how long the company will continue to provide software support for existing units and the remaining stock.
