#tag-heuer

Money

TAG Heuer Ends Its Decade-Long Smartwatch Project

TAG Heuer has officially ended its decade-long venture into the smartwatch market, halting production of the Connected line and leaving the future of software support uncertain.

October 18, 2026, 01:04 PM·iXBT.com
Hardware

TAG Heuer Discontinues Smartwatch Lineup

Swiss luxury watch brand TAG Heuer is discontinuing its smartwatch line, with production ending in summer 2026 and remaining inventory sales scheduled through 2027.

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