T2 has officially transitioned its MiXX subscription service into an independent brand. As part of this strategic move, the company launched a dedicated mobile application designed to centralize subscription management for all users, regardless of their mobile carrier.
The new application serves as a unified hub for digital content. It features automatic redirection to specific streaming platforms, eliminating the need for manual searches across different services. According to the Frank RG rating, MiXX currently holds the top position for content variety.
Irina Lebedeva, Deputy General Director for Commercial Activities at T2, stated that MiXX has evolved from a supplementary operator option into a standalone product. The company aims to position the service as an independent entity in the digital market with its own distinct brand identity.