In 2026, residents of the Tula region increasingly opted for functional smartphones in the above-average price range. Data from MegaFon indicates that smartphone penetration in the region grew by 1.3% over the past year, reaching 90.6%. Users in the area currently utilize over 200 different smartphone brands for communication and internet access.
Xiaomi currently holds the top position in the regional brand ranking, followed by Apple and Samsung. Among specific smartphone models, the Apple iPhone 11 is the most popular choice, while the iPhone 15 and iPhone 16 Pro Max occupy the second and third spots, respectively. The market for feature phones remains active, with both international and domestic brands represented.
The most frequently used feature phones in the Tula region include the Nokia 1202, the Fontel FP200, and the INOI 101. MegaFon continues to maintain a diverse inventory across its retail network in the region, offering a mix of flagship devices, popular mid-range models, and basic feature phones to accommodate varying consumer budgets and requirements.