ISHO, a startup focused on AI sleep technology, has officially released its brand concept video. Founder Wang Teng stated that the company aims to establish a comprehensive AI sleep ecosystem. The firm plans to leverage China's engineering talent and supply chain capabilities to become a leading global brand in the sector within the next 5 to 10 years.

The company is actively expanding its international presence and has filed for trademark registration in 27 countries and regions across Asia, North America, Europe, Oceania, and the Middle East. Registrations have already been approved in Russia, Saudi Arabia, the UAE, Singapore, the Philippines, and Australia, with processes ongoing in other territories.

The brand is preparing for its official product launch event scheduled for October 29 at 19:00. During the presentation, ISHO will introduce its first hardware offerings, including the ISHO Ring smart ring and an AI-powered temperature control system. These products are designed to monitor sleep and provide intelligent climate management.