Sberbank reports that 19 million Russian citizens have created a digital vehicle profile within the SberBank Online application. This figure represents nearly 40% of the total 47.7 million passenger cars registered in Russia, according to the bank's data.
The bank estimates its total audience of motorists at 50 million people, which accounts for nearly half of its 110 million customer base. These users engage with various automotive services integrated into the Sber ecosystem, covering the entire vehicle ownership lifecycle from purchase to maintenance and resale.
Among the available services, fuel payments are the most popular, utilized by over 37 million customers. Additionally, more than 14 million users pay for car wash services, 12 million utilize parking payment features, and approximately 10 million pay for toll road access through the platform.
The digital profile section allows drivers to manage essential tasks, including paying traffic fines and toll fees, renewing insurance policies, and scheduling maintenance at certified service centers. Users can also track the market value of their vehicles and access exclusive offers.
