Samsung released a new advertisement for the Galaxy Z Fold 8 featuring a person named Tim Cook from Palmerston North. The individual shares a name and physical resemblance with Apple CEO Tim Cook. The video was published simultaneously with Apple's announcement of the iPhone Duo.
The advertisement uses a cinematic style similar to Apple's product launch videos. In the clip, the protagonist states that the future is here. Samsung also included a reference to the recently updated profile picture of the actual Apple CEO.
This campaign continues Samsung's history of marketing directed at its competitor. Previous examples include ads mocking customers waiting in lines for iPhones and a series titled Ingenius that highlighted missing features in Apple devices, such as headphone jacks.
Samsung also addressed the controversy surrounding Apple's 2024 iPad commercial. The company released a video featuring a woman playing a damaged guitar on a set resembling the one from the original Apple ad, accompanied by the slogan Creativity cannot be crushed.
