The retail sector is increasingly adopting flexible employment models. Between January and August 2026, the number of part-time job offers in retail increased by 93% compared to the same period in 2025. The average pay per shift reached 4,040 ₽.
Sales assistants saw the highest growth in job offers at 92%, with an average pay of 3,620 ₽ per shift. Merchandisers followed with a 49% increase in demand and an average pay of 3,390 ₽, while floor staff positions grew by 47% with an average pay of 3,340 ₽.
For students, the number of job offers for sales representatives surged by 154%, offering an average of 6,500 ₽ per shift. Merchandiser roles for students grew by 47% with pay at 3,730 ₽, and consultant roles increased by 31% with an average pay of 5,420 ₽.
The beauty retailer Podruzhka utilizes flexible staffing to manage high traffic during promotions and holidays. Shift durations range from 4 to 12 hours, with the average age of workers being 33. In Moscow, standard shifts pay 2,730 ₽, rising to 3,300 ₽ during peak periods.