The funding round was led by Headline and Global Founders Capital. Additional participants include Arthur Waller, CEO of Pennylane, and Romain Niccoli, CEO of Pigment. The capital will support hiring, AI development, and international expansion.
Primo provides a platform that centralizes device management, SaaS applications, identity, and IT support. Its AI agents automate tasks such as employee onboarding and offboarding, including hardware ordering and access management, with options for human approval.
The company currently serves over 400 customers across 10 countries, including ASL Airlines and Attio. International clients represent more than half of the total user base, with operations established in the UK, Germany, Benelux, and the Nordics.
Primo reports that its annual recurring revenue has exceeded $4 million, marking a fourfold increase year over year. The company intends to double its headcount in the coming months to scale its operations further.
