Porsche is shifting its strategy to improve profitability by focusing on high-margin, bespoke projects rather than increasing overall vehicle sales volume. The company aims to lower its break-even point to fewer than 200,000 annual deliveries by targeting the luxury segment.
The Sonderwunsch division is currently developing 15 unique one-off vehicles. According to Alexander Fabig, Vice President of Individualization and Classic, the prices for these custom projects range from just under $2 million to approximately $15 million.
The automaker is also expanding its factory recommissioning program for the Carrera GT. Restoration costs for these V10 supercars range between $500,000 and $800,000 per vehicle, excluding the initial price of the car.
To date, Porsche has completed 11 Carrera GT restorations, with 16 more in progress and 21 currently in the queue. These 48 vehicles represent nearly 4 percent of the total 1,270 units produced between 2003 and 2006.
Porsche is also exploring the development of 'few-off' models produced in very small numbers. Additionally, the company plans to increase the pricing of its future high-performance range-toppers to more than 200 percent above the entry-level 911.
