Porsche is developing a new mid-engine supercar positioned above the 911, which will not feature a fully electric version. CEO Michael Leiters stated that the decision stems from a lack of demand for pure battery-powered vehicles within this specific market segment.
The new platform is designed for flexibility, supporting internal combustion engines, standard hybrids, and plug-in hybrids. While Porsche continues its electrification efforts with models like the Taycan, Macan, and Cayenne, it maintains that the flagship supercar will prioritize customer preferences for combustion engines over full electrification.
Other luxury manufacturers are facing similar challenges. Lamborghini has shifted its Lanzador GT project from a pure electric model to a hybrid. Pagani canceled its electric Utopia project after failing to generate interest from dealers and customers.
Rimac also reported low demand for its Nevera electric supercar, securing only 71 orders against an initial production target of 150 units. These cases highlight that high-performance electric vehicles struggle to attract buyers in the ultra-luxury segment who still prioritize traditional engine characteristics.
